MELLIS - the concept

The base idea of the whole project was to reinvent a traditional Luxembourgish drink and to give it a new and modern identity. Quickly our attention was  turned to one of the most popular Luxembourgish Drink : Honey Schnapps.

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The ancient Latin word for Honey is Mellis.  This strong historical background shall become the Backbone of our brand : MELLIS , from the honey.

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Indeed, the honey should become the core element in our brand development. Not only, the name shall be linked to the Honey but each of our products should have one point in common: Finest Luxembourgish Honey. So it was our priority to build all the new recipes around this central element.

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MELLIS - the development 

From the beginning, it was clear that MELLIS should not become another classic Schnapps. Our ambition was to create a product which seduces its consumers by an innovating flavour and a creative design. 

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Beginning of 2017, the development of the first MELLIS product started together with selected Partners. Since our ambition was, and still is, to go for excellence, the development undoubtedly took various months until the first samples were approved and the first designs saw the lights. 

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Mid of 2017, several recipes were ready to be tested. Over some testing panel, three main recipes appeared to be the most appealing :

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MELLIS CLASSIC - a fine combination of a mixture of herbs and honey

MELLIS ELDER    - an elegant honey schnapps surrounded by the Elderberries flavours

MELLIS POMACE - a true discovery as the product seduces by its subtle notes 

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After further trials, it has been decided to first launch the MELLIS CLASSIC, which embraces best the Honey flavour with the distinct taste of the botanical mix, and this is how the MELLIS Honey Schnapps was born.

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MELLIS - the Partners

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The Distillery Diedenacker itself has been established in 1862. Over generations, the family developed and tasted different kinds of distilled products. A close relationship with the Luxembourgish culture and tradition,  convinced the family to continue the distillery in a traditional and agricultural way.

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Over the years, the recipes evolved but always kept the authentic flavours and the high quality for which the distillery was famous for.

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Early 2017, DIEDENACKER together with the company M.E.W., developed new recipes in order to review the traditional honey schnapps. The final mixture for MELLIS is a fine combination of ancient recipes with a modern hint of creativity. 

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After a year of development, on the 11th of December, the product was presented in a kick-off event at the Brasserie Schuman.

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 As of February 2018, the MELLIS started its commercialization in Luxembourg.

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